Laurier Québec completes its redevelopment and welcomes the largest Sports Experts store in Canada

It will also be Canada’s largest sporting goods store

Quebec City, Quebec Ivanhoé Cambridge is pleased to announce the completion of its redevelopment project at Laurier Québec and the arrival of a new 83,500-square-foot Sports Experts store this November in the space previously occupied by Sears. The new store, still under construction, will meet the evolving needs of an active clientele with a high-value-added shopping experience featuring many innovations. Sports Experts’ relocation and expansion are only one component of the major revitalization under way at Laurier Québec.

“This announcement is proof that Laurier Québec’s transformation is inspiring confidence in our tenants, with a local retailer choosing us for its largest store in Canada,” said Johanne Marcotte, Vice President, National Operations and Leasing Quebec, Retail. “In addition to attracting new tenants, such as Caisse Desjardins de Sainte-Foy and Winners, our investments to improve the commercial offer and shopping experience confirm that customers are still keenly interested in renewed environments at shopping centres.”

A transformed shopping centre

The major $60-million project will revitalize Laurier Québec’s common areas and breathe new life into the northern sector of the property, formerly occupied by Sears. In addition, the centre’s north facades have been upgraded and a new entrance has been added on Hochelaga Boulevard. Laurier Atrium, an inviting new space for chatting and relaxing, will be completed in the weeks to come; adjacent to the food court, it will also provide vertical access to the three levels occupied by the new Sports Experts store.

Sports Experts at Laurier Québec

The completely reinvented Sports Experts store at Laurier Québec will offer shoppers a vast playground with a dynamic new experiential design geared to the growing interest in sports and outdoor activities. A leader in the sale of sports equipment, clothing and footwear in Quebec, Groupe Boucher has reached a new milestone with the opening of the largest Sports Experts in the country.

Architectural renderings of the revitalized Laurier Québec can be downloaded here.


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